Richard H. Thaler: Nudge: Improving Decisions About Health, Wealth, and Happiness
James P. Othmer: Adland: Searching for the Meaning of Life on a Branded Planet
A great peek inside Mad Ave.
Kenneth Roman: The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Pat Fallon: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Great insight into pricing and consumer behavior.
Peter Montoya: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
I am president of Floyd and Stanich Marketing Communications in Indianapolis
Writer, ad agency exec. Believe that communication is the key to just about everything. As my father told me when I was trying to decide what to major in at college, "If you can communicate well, you can do just about anything." Thanks, dad.
Advertising, books, books and advertising, learning new things, writing