Archives
Recommended Reading
Richard H. Thaler: Nudge: Improving Decisions About Health, Wealth, and Happiness
James P. Othmer: Adland: Searching for the Meaning of Life on a Branded Planet
A great peek inside Mad Ave.Kenneth Roman: The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Pat Fallon: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Great insight into pricing and consumer behavior.Peter Montoya: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
Blogroll
- Insights
Turning nonprofits into more attractive investments for companies, foundations, and individual donors by Bryan Richards, Aspen Impact. - Nobody asked me, but...
Thoughts on brand, change, communications, internal communications, leadership, social media from John Thomas Jen Thomas PR. - Greg Brown's Flying Carpet BLog
